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融潤展柜 × Flourishan珠寶:以極致美學(xué)賦能新生代輕奢品牌

2025-02-27
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香港TVB視后林夏薇創(chuàng)立的鉆石品牌Flourishan,以愛要及時為核心主張,致力于用環(huán)保、創(chuàng)新的鉆石工藝傳遞情感價值。作為新生代輕奢珠寶品牌,F(xiàn)lourishan需通過高辨識度的空間設(shè)計與展柜陳列,在短時間內(nèi)建立品牌認知度,并支撐其未來3年百家門店拓展及上市計劃。 

 

Flourishan, a diamond brand founded by Lin Xiawei, a TV actress of Hong Kong's TVB, takes "Love in Time" as its core proposition and is committed to conveying emotional value through environmentally friendly and innovative diamond craftsmanship. As a luxury-light jewelry brand for the new generation, Flourishan is in urgent need of establishing brand recognition within a short period of time through highly recognizable space design and showcase display , and supporting its plan to expand 100 stores and go public in the next three years.


美學(xué)平衡 

Aesthetic Balance: 

 

 

針對珠寶陳列需求,展柜采用超清超白玻璃與智能燈控系統(tǒng),確保視覺效果;而融潤展柜定制款——珠寶小道具(如戒指托、項鏈架、吊墜托)則兼顧實用性與視覺簡潔度??臻g動線規(guī)劃參考消費者心理動線,通過金三角”弧形展柜引導(dǎo)客流,延長停留時間。


To meet the needs of showing the jewelry, the showcase adopt ultra-clear & ultra-white glass and  intelligent lighting control system to ensure visual effects; The customized jewelry displays of Ronrun showcase (such as ring holders, necklace stands, pendant holders, etc.) takes into account practicality and visual simplicity. The spatial circulation  route  planning refers to the psychological circulation  route of consumers, and guides the flow of people through the "Golden Triangle" arc-shaped showcase to extend the stay time.


 

 

融潤展柜珠寶小道具定制款)

Customized displays of Ronrun showcase


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